New York, NY April 1, 2015 – Iraq and Afghanistan Veterans of America (IAVA) joined with EHE International to unveil its newest advertising campaign at Rockefeller Plaza today with a message about helping veteran heroes who may exhibit the signs of post-traumatic stress disorder (PTSD). The window display, which is expected to be seen by more than 250,000 people every day, depicts service members and post-9/11 veterans as superheroes, with the message “Sometimes even heroes need help,” and directs the public to visit www.iava.org to find resources to help transitioning veterans.
NEW YORK, March 2, 2015 -- A window display at Rockefeller Plaza this month featuring GRAMMY®-winning singer, Oscar®-winning actress, and Stand Up To Cancer (SU2C) Ambassador Jennifer Hudson together with Shiva Malek, Ph.D., a senior research scientist at Genentech, will reach almost 250,000 people per day with a message about the importance of supporting innovative research. The display is adapted from a collaborative public service campaign highlighting the incredible work of today’s leading cancer researchers, created by Stand Up To Cancer, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) nonprofit, and Genentech, one of the world’s leading biotech companies. The window space at 10 Rockefeller Plaza, donated by EHE International, will house the display throughout March.