While the path to physical fitness is straightforward (i.e., dieting and exercise), this path starts to meander wildly when people attempt to actually follow it--lengthening the time it takes to reach the finish line, if ever. The question, of course, becomes "why?" Why are people hard-pressed to achieve fitness when every voice out there is saying that it's good? Not only that, but it is equally ubiquitous to hear that not being fit is bad. So why?